Porsche Classic enamel sign – “Years ahead in engineering”

With the benefit of hindsight, we know which advertising messages of the past were particularly popular, and we have used this knowledge to produce a series of high-quality enamel signs displaying advertising messages from the early years. The 40x60 centimetre design weighs approximately 2.5 kilogrammes and has a convex shape, which makes it particularly stable. With their clear colours and high-gloss UV coating, the signs are not only long-lasting but also look like miniature works of art. These reproductions of advertising messages allow us to reacquaint ourselves with the most popular Porsche advertisements of all time. The world’s leading advertising agencies competed for the chance to dream up these clever slogans, many incorporating puns which still raise a smile today.

Inspired by the minimalist Bauhaus style, the slogan “Years ahead in engineering, miles ahead on the road” underlined the superior design and outstanding driving performance of the Porsche 356. This 1950s advertisement for the vitally important US market is decorated by the Porsche 356 steering wheel with the large Porsche crest in the middle.

Additional information
A total of ten variants are available.