Porsche Classic enamel sign – “Sport der Persönlichkeit”

With the benefit of hindsight, we know which advertising messages of the past were particularly popular, and we have used this knowledge to produce a series of high-quality enamel signs displaying advertising messages from the early years. The 40x60 centimetre design weighs approximately 2.5 kilogrammes and has a convex shape, which makes it particularly stable. With their clear colours and high-gloss UV coating, the signs are not only long-lasting but also look like miniature works of art. These reproductions of advertising messages allow us to reacquaint ourselves with the most popular Porsche advertisements of all time. The world’s leading advertising agencies competed for the chance to dream up these clever slogans, many incorporating puns which still raise a smile today.

The graphic designer Hanns Lohrer produced a whole series of advertisements in the early 1960s that showed colourful images of the Porsche 356 and sporting symbols of that era together. Iconic advertisements themed around sports, including golf, skiing, hunting and horse-riding displayed slogans such as “Sport der Persönlichkeit” (Sports personality) or “Fahren in seiner schönsten Form” (Driving in its purest form), highlighting the brand values of sportiness alongside everyday practicality.

Additional information
A total of ten variants are available.